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Showcase Gala Celebrates Total Transformation of Holiday Inn Express® & Suites West Long Branch – Eatontown

West Long Branch, New Jersey (December 5, 2019) – The award-winning Holiday Inn Express & Suites West Long Branch – Eatontown has now completed top-to-bottom renovations, bringing cutting edge modernizations and a sleek new look. The transformation encompasses all 128 guest rooms and suites as well as all common areas from the lobby and breakfast area to the fitness center and heated indoor pool, featuring the innovative Formula Blue Design from Holiday Inn Express. This milestone was celebrated with a Showcase event at the hotel on December 3 which was attended by top clients, local officials, and important members of the local business community.

The Showcase celebration was hosted by Hotels Unlimited, Inc. Holiday Inn Express & Suites West Long Branch is part of the Hotels Unlimited portfolio, which includes eleven hotels in Monmouth, Ocean, Mercer, and Middlesex counties. “We are excited to unveil this transformation of our West Long Branch location and look forward to offering our guests an enhanced stay experience while we continue to offer exceptional levels of customer service,” said Carey Tajfel, President of Hotels Unlimited.

How have recent guests responded to the changes at the Holiday Inn Express & Suites West Long Branch? “Since the renovations, our guest satisfaction scores have surged, and everyone I’ve talked to loves the changes and can’t wait to come back,” says Nick Pilarte, Corporate Operations Manager of Hotels Unlimited. “We now offer the newest product in the area with the best value. The hotel is optimal for business travelers thanks to lots of open work spaces and upgraded lighting. It is also a great choice for families and extended stay travelers who love the spacious suites with mini-kitchens.”

Courtney Mattsson, Director of Hotel Operations at Hotels Unlimited, says, “Thanks to the renovations, this hotel is now ahead of the curve in keeping up with the needs of modern travelers. Plus, our location in an up-and-coming market continues to drive demand. This area of Monmouth County attracts both new businesses and shore travelers, plus visitors to local favorites like Pier Village, Monmouth Park, Monmouth University, and the Jersey Shore Premium Outlets.”

The Holiday Inn Express & Suites West Long Branch now boasts the brand’s newest design solution, Formula Blue, which was created to meet the evolving needs of the brand’s target guest. The design features an appealing combination of fresh, energetic and engaging elements, creating a distinctive style that is evident at every touch point of the Holiday Inn Express brand experience.

Features of the new design include:

  • An open, pod-style front desk area that delivers a familiar and expedited check in and out experience;
  • Flexible seating in the lobby, including community tables with built in wired and wireless charging where guest can collaborate with colleagues or relax with friends and family;
  • Refreshingly streamlined guestrooms that provide comforts and features that allow guests to be productive during their stay and have a great night’s sleep, including a built-in niche which houses the under-counter refrigerator, microwave, Keurig® coffee maker, and extra supplies in one central location that’s away from the guest bed to reduce noise and enhance quality of sleep, multiple points of power conveniently located throughout the room and functional storage allowing guests to live out of their suitcase or unpack into a variety of storage options.

The complimentary Express Start® Breakfast offers a full range of breakfast items including a variety of healthy options, such as Chobani® yogurt, whole wheat English muffins, Kellogg’s® breakfast cereals, Quaker® oatmeal flavors in cups, fruit and a toppings bar for yogurt and cereal. Additionally, the Express Start® Breakfast offers pancakes from the brand’s one-touch pancake machine, a rotation of egg and meat selections, biscuits, the brand’s proprietary cinnamon roll, and Smart Roast® 100% Arabica coffee

The Holiday Inn Express brand is part of IHG’s diverse family of brands in nearly 100 countries and territories. The scale and diversity of the IHG family of brands means that its hotels can meet guests’ needs whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. The Holiday Inn Express Brand participates in IHG® Rewards Club.

For booking inquiries, please contact (732) 542-1234 or visit For press inquiries, please contact Julia Coppock, Marketing Director, at [email protected] or (609) 944-4010.


About Hotels Unlimited, Inc.

Hotels Unlimited, Inc., established in 1990, now includes 11 hotels in locations throughout New Jersey affiliated with Holiday Inn®, Holiday Inn Express®, Radisson®, DoubleTree®, Hilton Garden Inn®, Ramada®, Days Inn®, Days Hotel®, and Sheraton®. Under their affiliate company, TFE Properties, they also own and operate commercial real estate including many projects under development. Since 2012, their hotels have won 49 TripAdvisor Certificates of Excellence, awarded to the top 10% of hotels nationwide. Since 2013, their banquet venues have won 114 consumer choice awards from The Knot, Wedding Wire, and New Jersey Bride, awarded to the top 2%-5% of wedding professionals. For more information about Hotels Unlimited, please visit


About the Holiday Inn Express® Brand:

Holiday Inn Express® hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a complimentary hot Express Start® Breakfast with new healthier offerings and free high-speed Internet access. There are currently over 2,600 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, visit Find us on Twitter, Facebook and Instagram