May 28, 2019: Sheraton Eatontown’s New Look Yanks It Out of the ’80s

Asbury Park Press
May 28, 2019
David P. Willis

EATONTOWN – No longer dated and stodgy, the Sheraton Eatontown Hotel is transformed.

Its owner, Hotels Unlimited, which purchased the hotel through an affiliate two years ago, has invested more than $10 million in renovations. The work touched every inch of the 208-room Sheraton, include guest rooms, ballrooms, a new restaurant, lounges and common areas.

“It was dated,” said Carey Tajfel, co-president of Hotels Unlimited. “It really hadn’t been upgraded since it was built in the late ’80s other than some selected areas they redid over the years.”

The guest rooms and luxury suites now have a modern look with attractive amenities. For instance, one suite, which previously had a room a guest could use for a conference, now has a pool table for a round of billiards.

New Grand and Regal Ballrooms can accommodate up to 350 wedding or event guests each with separate entrances.The Urban Restaurant & Lounge, club lounge, meeting rooms, fitness center and swim-through indoor/outdoor pool have been revitalized.

The hotel’s foyer has been transformed with a copper chandelier and copper elements on columns in the lobby. LED lighting sets the mood in common areas around the hotel.

“We tried to create a wow factor in just about every public area and even in the rooms,” Tajfel said. “The goal was to transcend the hotel from a dated hotel that had an appearance of the late 1980s, early ’90s to something that would be current, hip and appropriate for the marketplace in the year 2019.

“We feel we’ve accomplished that by incorporating current trends, color palettes, into the design of the hotel.”

The results have shown in the hotel’s customer service scores. It recently hit a No. 4 ranking out of 224 hotels, based on Marriott customer surveys.

Hotels Unlimited owns 11 hotels, with eight of them in Monmouth and Ocean counties: the Sheraton; the Radisson in Freehold Township; the Doubletree in Tinton Falls; the Days Hotel and Ramada in Toms River; Holiday Inn Express hotels in Neptune and West Long Branch; and the Hilton Garden Inn in Lakewood.

Earlier this month, a ribbon-cutting ceremony was held at the Sheraton.

“Several years ago the governing body sought about trying to stimulate growth in this area, stimulate growth along the commercial corridor, and we’re thankful that someone has stepped up, and has redeveloped the Sheraton making it very attractive,” Eatontown Mayor Anthony Talerico said, according to a statement. “This is quite an impressive venture that we have here.”