Hotels Unlimited is a family owned, New Jersey based hospitality company committed to growth through excellence. When you are away from home, you can expect our Hotels Unlimited team to welcome you with warmth and professionalism. It is our pleasure to serve your needs as a unique and valued client.

  • Our Mission

    Mission Statement

    At Hotels Unlimited, service is key. Our mission is to empower our team members to create extraordinary experiences and delight our guests by making every stay and every day more welcoming. To this end, we work to create a collaborative environment that fosters leadership by example, and celebrates innovation and accountability at every level. If we fall short, we make it right, and challenge ourselves to find creative solutions. We anticipate needs and exceed expectations, one guest at a time.

  • Our Leadership

    Our Leadership



    Carey is a 1991 graduate of Yeshiva University. He joined Hotels Unlimited as Operations Manager of the Ramada Toms River in 1991. With the support of the corporate executive team, Carey oversees all company operations and management, and spearheads construction, renovations, and the development of new projects.



    General Counsel

    Francine graduated from Cornell University in 1991 and earned her J.D. from Columbia Law School in 1994. Her practice focuses on commercial real estate transactions, commercial leasing, and the preparation of governing documents for the sale of real estate developments. She has served as an adjunct professor at Rutgers University, and was selected for inclusion in New Jersey Super Lawyers Rising Stars Edition 2008 and 2009. She joined Hotels Unlimited in 2012.



    Corporate Operations Director

    Deena has a degree in Food Service Management, and joined Hotels Unlimited in 2002 as Assistant Manager of the Accounting Department. Deena now takes a lead role in managing company operations, including policies and procedures, financing, contracts, and oversight of the IT Department.



    Executive Director of Hotel Operations

    Catarina is a proud graduate of the Penn State School of Hospitality Management, where she earned a BS in Hospitality with a Minor in Business. She started working with Hotels Unlimited in 2013, and joined the company full-time in 2016 after completing her degree. Catarina oversees daily operations at Hotels Unlimited, including corporate compliance and budgetary review, and is spearheading new business strategies in areas including recruiting, training, and guest relations. In 2019, Catarina was chosen as one of Hotel Management’s 30 Under 30 top rising stars in the hotel industry.



    Director of Hotel Operations

    Courtney graduated from Johnson & Wales University with a degree in Hospitality Management, and she joined Hotels Unlimited in 2010. Courtney has worked in seven of the eleven Hotels Unlimited hotels in a range of roles including Front Desk Representative, Catering Sales Coordinator, Operations Manager, and General Manager. She currently shares responsibility for overseeing multiple hotels, and her passions include financial planning and team building.



    Executive Director of Sales

    Debbie began her career in hospitality by working at the Sheraton Orlando North to finance her college education. She started in the restaurant, and was eventually promoted to Marketing Director. She joined Hotels Unlimited in 2003 when the company was comprised of five hotels, and is now in charge of room sales and revenue management for all ten hotels in the company’s current portfolio. Debbie meets ownership’s target budgets and goals by optimizing rates, defining and targeting prospect markets, and mentoring a strong results-driven sales team.



    Regional Director of Sales

    Margot graduated from Kutztown University. She has been in the hospitality business since 1995, and has sales experience with Marriott as well as several hotel management groups. She joined Hotels Unlimited in 2007, and now helps oversee room sales for all hotels in the company’s portfolio. Margot has a successful track record in generating new business, maximizing revenues, and inspiring her sales team to achieve their goals.



    Regional Catering Sales Director

    Rachel started her career in public relations, and has devoted much of her focus to event planning specifically in the food and beverage industry. Rachel started with Hotels Unlimited in 2017 in catering sales, and now oversees restaurant, meeting, and banquet sales and operations for the company. She manages menu development, sales strategy, quality assurance, and personnel, helping Hotels Unlimited maintain its high standards and reputation for food and beverage excellence.



    Marketing Director

    Julia has a BS from Columbia University, and she joined Hotels Unlimited in 2004. She oversees marketing for the company’s hotels and banquet venues, including branding, advertising, and reputation management. In conjunction with the sales department, the marketing team designs and executes sales and promotional collateral, purchases advertising and measures ROI, and develops and optimizes the online presence of the products within the Hotels Unlimited portfolio.



    Accounting Department Manager

    Eleonora joined the company in 1993 and has over 30 years of professional accounting experience. She has managed the diverse responsibilities of the Accounting Department starting from the company’s first hotel, all the way through to our current portfolio. In addition to her accounting responsibilities, Eleonora oversees all aspects of human resources, benefit administration and IRS compliance.



    Accounting Department Assistant Manager

    Will holds a BSBA in Accounting and is a member of The Institute of Internal Auditors. Will joined Hotels Unlimited in 2012 with over 10 years of non-profit housing experience in both the public and private sectors, including serving on The Lawrence Township Board of Affordable Housing. In addition to his accounting responsibilities, Will assists our corporate team in various roles with a focus on financial analysis, internal and external audits and lease administration.



    IT Manager

    Mark has a BS in Business Administration and over 10 years of professional IT experience. He joined the Hotels Unlimited team in 2016, and oversees all technology operations for the company. His purview includes streamlining, troubleshooting, and optimization of hardware, communication technologies, and Internet connectivity for both employees and guests. He strives to help maintain our competitive edge and improve the user experience.



    Manager of Construction and Property Management

    Jared has been involved in construction, property management, and real estate since 2002. He has worked in every field of construction from hand digging trenches to managing multi-million dollar projects. Jared has been with Hotels Unlimited since early 2015. He oversees the daily operations of our renovation and construction projects, and ensures a certain level of workmanship that keeps our properties elevated above the competition.

  • Our Success

    Hotels Unlimited by the Numbers

    We take pride in offering exemplary quality and service to our guests, and the results speak for themselves:


    The average Hotels Unlimited team member in a top leadership role has been with the company for over 11 years.


    We’ve owned and operated each of the hotels in our current portfolio for an average of 14.5 years.


    Based on 2016 guest overall satisfaction scores from Medallia surveys, our hotels rank in the top 35% of hotels within our brands and regions, on average.


    Our hotels rank, on average, in the top 33% of hotels in our local areas on Trip Advisor.


    Our average Trip Advisor rating, based on guest reviews, is over 4 stars (out of 5).


    Since 2011, our hotels have won 40 Trip Advisor Certificates of Excellence, given to the top 10% of hotels nationwide.


    Since 2011, our banquet venues have won 84 consumer choice awards from The Knot, Wedding Wire, and New Jersey Bride, given to the top 2%-5% of wedding professionals.

  • Our Story

    Our Story

    A New Jersey Based, Family-Owned Company

    The Tajfel Family, currently operating as Hotels Unlimited, Inc. and TFE Properties, has been in the hotel business since 1979. The company was pioneered by Henry Tajfel, the Chairman of the Board, and is now run by his sons Doran and Carey, Co-Presidents.


    The key ingredient to their success has been their personal involvement in the management of their properties. This gives them a tremendous advantage over other companies who do not maintain the same strict quality controls and standards. In fact, Hotels Unlimited hotels have garnered many consumer and brand awards over the years, including:

    • 5 Quality Awards from international hotel brands
    • 2 Renovation Awards from international hotel brands


    The family enterprise has expanded and matured from 24 rooms in 1979 to now include 11 hotels with nearly 1,600 rooms, as well as retail and office space, self-storage facilities, and other hotel and residential complexes under development. Hotels Unlimited currently owns and operates these hotels:

    • Holiday Inn, East Windsor, NJ
    • Days Inn, East Windsor, NJ
    • Radisson, Freehold, NJ
    • DoubleTree, Tinton Falls, NJ
    • Holiday Inn Express, West Long Branch, NJ
    • Holiday Inn Express, Neptune, NJ
    • Ramada, Toms River, NJ
    • Hilton Garden Inn, Lakewood, NJ
    • Holiday Inn Express, Woodbridge, NJ
    • Days Hotel, Toms River, NJ
    • Sheraton Eatontown Hotel, NJ


    The company’s past achievements include having operated and sold other hotels in New Jersey, Pennsylvania, and Florida.

  • Our Values

    Our Values

    At Hotels Unlimited, we believe the quality of service we provide is directly proportional to the strength of our values as a company, a family, and a member of our communities. The core values and at the heart of our business model can be distilled down to four categories:


    Family & Community
    We are a New Jersey based, family owned company established in 1979. We are active in the communities surrounding our various properties. We have made donations to benefit charities such as Susan G Komen for the Cure in Central & South Jersey, The Foodbank of Monmouth & Ocean Counties, Hometown Heroes of Toms River (part of Restore the Shore), St. Jude Children’s Research Hospital, SUDC Foundation, and Alzheimer’s New Jersey. We also sponsor many well-loved organizations like Six Flags Great Adventure Theme Park & Safari, Lakewood Blueclaws Baseball Team, Old Bridge Township Raceway, and Monmouth University to name a few.


    Diverse Offerings
    With 11 hotels and nearly 1,600 rooms, we believe our clients are best served by our diversity of convenient locations. See our map for all the locations of our New Jersey hotels.


    Checklists are an efficient way of ensuring our quality standards are met. Everyone from Front Desk staff up to the General Managers is responsible for completing various checklists throughout the day. Perhaps the most important of the quality control checklists are the Manager On Duty (MOD) Checklist, Preventative Maintenance (PM) Checklist, and the Housekeeping Score Sheet. We go above and beyond the standards required by our franchised brands. While the brands may send inspectors to our hotels once or twice per year, we send our own team of inspectors to each hotel 3-4 times per year. The additional inspections mean that no detail goes unseen.


    We believe that trust is earned by genuine customer experiences. We work tirelessly to earn and exceed our benchmarks for guest satisfaction and it shows. Our hotels are top-rated on TripAdvisor. Our catering is also highly recommended. The 5 hotels with ballrooms won 18 customer satisfaction awards in 2016. Each review is a testimony of our dedication to quality.

Holiday Inn East Windsor
399 Monmouth Street
East Windsor, NJ 08520
Phone Number: 609-448-7000

Days Inn of East Windsor
460 Route 33 East
East Windsor, NJ 08520
Phone Number: 609-448-3200

Radisson Hotel Freehold
50 Gibson Place
Freehold, NJ 07728
Phone Number: 732-780-3400

DoubleTree by Hilton Tinton Falls-Eatontown
700 Hope Road
Tinton Falls, NJ 07724
Phone Number: 732-544-9300

Holiday Inn Express West Long Branch
294 Highway 36 East
West Long Branch, NJ 07764
Phone Number: 732-542-1234

Holiday Inn Express Neptune
3510 Highway 66
Neptune, NJ 07753
Phone Number: 732-922-9600

Ramada Toms River
2373 Route 9
Toms River, NJ 08755
Phone Number: 732-262-5232

Hilton Garden Inn Lakewood
1885 Route 70 West
Lakewood, NJ 08701
Phone Number: 732-262-5232

Holiday Inn Express Woodbridge – Avenel
874 US Highway 1
Woodbridge, NJ 07001
Phone Number: 732-726-1900

Days Hotel Toms River Jersey Shore
290 Route 37 East
Toms River, NJ 08753
Phone Number: 732-244-4000

Sheraton Eatontown Hotel
6 Industrial Way E
Eatontown, NJ 07724
Phone Number: 732-542-6500